- DENTSU
2009: Moving Forward Under A New Corporate Slogan:“Good Innovation.”
— The Dentsu Group to Pursue True Self-Improvement and Innovation —

On January 5th right after the long New Years holiday in Japan, the Big Thinking ever creative minds at Dentsu came up with a new Slogan.
Tateo Mataki CEO of Dentsu announced the new Corporate slogan…
GOOD INNOVATION
Good Innovation?
Is it just me or is this slogan lame? A bit droopy in the noodle area? A slogan created from smoking weed and stuffing your face with pizza kinda creativity?
Now for you people who typed the keyword Prostitute, Dentsu is one of the biggest Ad agencies in the world. They have a 15% stake in Publicis Groupe, the Paris-based owner of Saatchi & Saatchi.
My question today is:
Will Dentsu create a new slogan next year because they realized that Good Innovation is just NO GOOD?
Was this the work of Yoshihiro Sato or one of them electronic translator devices? Is He still creative Director there?
Please fill out the poll to your right.
Ad Spy japan is watching YOU!
Dentsu goes global – International Herald Tribune.
Dentsu’s Releases New Corporate Slogan Targeted Towards Married Execs Who Need to Impress Their Clients With Prostitutes
2009: Moving Forward Under A New Corporate Slogan:“Good Innovation.”
— The Dentsu Group to Pursue True Self-Improvement and Innovation —
On January 5th right after the long New Years holiday in Japan, the Big Thinking ever creative minds at Dentsu came up with a new Slogan.
Tateo Mataki CEO of Dentsu announced the new Corporate slogan…
GOOD INNOVATION
Good Innovation?
Is it just me or is this slogan lame? A bit droopy in the noodle area? A slogan created from smoking weed and stuffing your face with pizza kinda creativity?
Now for you people who typed the keyword Prostitute, Dentsu is one of the biggest Ad agencies in the world. They have a 15% stake in Publicis Groupe, the Paris-based owner of Saatchi & Saatchi.
My question today is:
Will Dentsu create a new slogan next year because they realized that Good Innovation is just NO GOOD?
Was this the work of Yoshihiro Sato or one of them electronic translator devices? Is He still creative Director there?
Please fill out the poll to your right.
Ad Spy japan is watching YOU!
Dentsu goes global – International Herald Tribune.
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Posted in Advertising business, creative directors, Japanese culture, Tv commercials, Uncategorized
Tagged advertising news, anti-establishment, corporate slogans, creative directors, Dentsu advertising, executives who need prostitutes, funny commentary, Japanese businessmen, Japanese female hostesses, prostitute, Tateo Mataki CEO, Yoshihiro Sato Creative director